Research & Development
R&D represents the activities companies undertake to innovate and introduce new products and services or to improve their existing offerings.
R&D allows a company to stay ahead of its competition by catering to new wants or needs in the market.
Companies in different sectors and industries conduct R&D pharmaceuticals, semiconductors, and technology companies generally spend the most.
R&D is often a broad approach to exploratory advancement, while applied research is more geared towards researching a more narrow scope.
Related Services
Developing an R&D strategy
Innovation in your business
Support for R&D
Trend analysis for business
Research and development (R&D) is a valuable tool for growing and improving your business. R&D involves researching your market and your customer needs and developing new and improved products and services to fit these needs.
Businesses that have an R&D strategy have a greater chance of success than businesses that don't.
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